TECHNOLOGY. DATA. POSSIBILITIES.
Connections
that create
an advantage.
We bring mobile technology, data and marketing together in one ecosystem. From understanding audiences to delivering campaigns.
Explore our ecosystem ↗Discover Fonia Group ↓THE FONIA GROUP ECOSYSTEM01 / 04
ONE ECOSYSTEMFonia Digital
↗Turning data and technology into campaigns.
Select a brand to discover its role
01 / ABOUT US
More than the sum
of our expertise.
Fonia Group is a Polish technology and marketing group. We develop brands that bring together data, mobile infrastructure and campaign delivery.
Managing more of the process enables us to design, launch and scale digital services and marketing activities. Each brand contributes its own expertise. Together, they form one system.
20 million+
profiles in Selectivv’s data platform
4
areas of expertise
1
integrated ecosystem
Data, infrastructure,
results.
results.
02 / ECOSYSTEM
Different expertise.
A shared direction.
Discover the role of each part
of the Fonia Group ecosystem.
DATA-DRIVEN MARKETING
FONIA GROUP / DIGITAL↗
FROM DATA TO ACTION
Marketing built
on facts.
Fonia Digital plans, delivers and optimises marketing campaigns. It uses Selectivv’s technology and analytics to combine audience insights with performance marketing expertise.
Visit Fonia Digital ↗At the heart of the consumer experience: Fonia.app
Mobile services, shopping, rewards and travel in one B2C ecosystem.
Explore the platform ↗03 / TECHNOLOGY & DATA
Better decisions.
Solid foundations.
Powered by Selectivv.
Delivered by Fonia Digital.
20M+
profiles. Multiple perspectives.
A proprietary DMP, Geotrapping® technology and tools that connect online data with offline context.
We create technologies that help brands reach audiences at the right time, using real data and our own infrastructure. What matters most is who sees a message, when and in what context.
01Understand the audience +
Analysing mobile data, behaviour and location context helps build a clearer understanding of audiences. This is Selectivv’s area of expertise.
02Plan the approach +
Fonia Digital turns analytical insights into audience selection, channel choices and a campaign plan aligned with the business objective.
03Launch the campaign +
Marketing expertise, together with owned and partner distribution channels, makes it possible to move from planning to delivery.
04Measure and optimise +
Performance analysis informs the next campaign decisions. Insights from delivery feed back into planning.
Results over rhetoricResponsible use of dataTransparencyLong-term thinking
04 / INSIGHTS & GROWTH
The latest from the group.
LET’S BRING OUR EXPERTISE TOGETHER
Your next step.
Let’s talk about working together.
Let’s talk about a campaign, technology or partnership.